Our Company

LWM III Consulting, DBA True Growth, was founded in 2007 by Lawson Magruder and Byrd Baggett. It is a certified Service Disabled Veteran Owned Business with a current Online Registrations and Certifications Application (ORCA). LWM III Consulting has been awarded a contract with the General Services Administration (GSA) to offer Mission Oriented Business Integrated Services (MOBIS) to government agencies. We are scheduled under contract # GS-02F-0153Y, which is valid until June 11th, 2022.

Our Leadership Team

Lawson Magruder

President/Principal Owner

Lawson has been coaching professionals, mentoring leaders and building highly effective teams for more than four decades. He led soldiers in combat in Vietnam and Somalia and as a general officer he commanded three large Army organizations including the historic 10th Mountain Division. Retiring as a Lieutenant General after 32 years of service, he transitioned into the corporate and academic cultures building enduring research partnerships in the homeland security arena, publicly sharing his leadership journey at seminars and conferences, serving as an executive coach for leaders in the federal and private sectors, and a senior mentor for Army leaders and units. Among his numerous awards, he is a member of the US Army Ranger Hall of Fame. He has been married to Gloria for over 45 years and they are blessed to have three children and four grandchildren.

Byrd Baggett

Senior Vice President/Partner

Byrd Baggett is a best-selling author and popular motivational speaker. He has been helping organizations develop authentic leaders and passionately engaged teams since 1990. His corporate experience includes sales and management careers with two Fortune 500 companies. He is a Member of LWM III Consulting, LLC and the creator of the True Growth® brand. Byrd is the author of 15 best-selling books on the topics of sales, customer service, leadership and motivation. A former All American sprinter at the University of Texas at Austin, Byrd is also a Certified Speaking Professional (CSP), the highest earned designation presented by the National Speakers Association. Jeanne is his wife and best friend and they have been blessed with three children; Ashley, Amy and Austin.

Donna Crowe

Vice President of Administration

Donna Crowe is the VP of Administration for LWM III Consulting and is charged with aligning the administrative and financial functions with the company’s core mission and values. In this capacity, she handles a broad range of departments including budgeting, planning, purchasing, contracting, printing, and operations. She has been with the company since 2004. Prior to joining the True Growth team, she spent 18 years in food and beverage sales and management for various companies including Marriott, Holiday Inn and Pat O’Brien’s New Orleans. Donna holds a bachelor’s degree in Hotel, Restaurant and Tourism from the University of New Orleans, New Orleans, Louisiana. Her passion is helping others achieve significance in both their professional and personal lives.

Frank Cox

Executive Coach/Contract Specialist

Frank Cox, Colonel, US Army Retired, has been a military and business leader for over 40 years. He has developed military leaders and business managers, has managed complex and highly effective teams, and has been a successful staff advisor for national leaders. He led soldiers in four divisions serving in Vietnam, Germany and numerous posts, and commanded up to brigade-level. Frank became a marketing manager and business developer for a world-class research & development company and interfaced effectively with government and private companies, and grew revenues from $200M to $1B in 12 years. His legacy has been training and developing motivated successors and effective leaders. He is a distinguished member of the Chemical Corps Regimental Hall of Fame.

Matthew Magruder

Chief of Creative Services

With 15 years of graphic design experience, Matthew has worked with an array of businesses to build and enhance their creative presence through the development of product packaging, logo design, website creation and marketing materials. Matthew is a founding member of the True Growth team and has been involved with all aspects of creative presentation. Matthew is an accomplished artist with numerous solo and group photographic exhibitions. Along with his long history in the creative profession, he is also currently working to build his career as a couples and individual counselor (LPC-Intern) in the Austin, Texas area.

Paul Hollrah

360 Administrator

Paul Hollrah is a founding partner in HolTon Systems and has been providing Leadership Based 360 Degree Feedback products for 25 years. HolTon Systems was an early adopter of internet based 360 processes and it has provided over ten thousand individuals with tools to enhance their skills as a leader. Paul completed a 30 year career with IBM and was twice named the company’s top individual salesman of the year in the United States.

Steve Wilson


Steve Wilson has 18 years of experience designing, developing and marketing websites. For the past 13 years he has been responsible for every aspect of a large eCommerce website that generates over $40 million in annual revenue from 3 million visitors. He also directs social media on Facebook, Twitter, Pinterest and Instagram. He has years of experience in online pay per click advertising having managed over $6 million in ad spend on Google AdWords, Bing Ads, Yahoo Gemini, Facebook, Twitter and what was Yahoo Search Marketing, Looksmart and Ask.