Founding and Impact

Founded in 2007 by retired Lieutenant General Lawson Magruder and Byrd Baggett, True Growth has helped more than 16,000 leaders embrace the transformational power of authenticity to improve themselves and the lives they touch.

Mission and Benefits

True Growth exists to serve you and your organization in growing authentic leaders who people want to follow. Authentic leaders build stronger teams, have better loyalty and employee retention, and consistently improve organizational performance.

Our Approach

We at True Growth provide you with seasoned and wise practitioners who have proven track records leading organizations. Our varied leadership experiences and practicality of our stories will provide numerous lessons for you and your organization. We are transparent with both our successes and failures. We consult, teach and coach from our True Growth Model of leader development (link to True Growth Model), as it provides a structured development of both the principles and applications of authentic leadership.

Our Commitment

Most importantly, we are committed to growing individuals and teams to the richly rewarding Season of Significance (link to Seasons of Growth).

Why settle for success when we can help you grow to significance?